CBSegroup attended the ‘Female Powerhouse Panel’ forum by Women in Wireless, San Fransisco
San Francisco, December 2015: CBSegroup attended the ‘Female Powerhouse Panel’ forum facilitated by Women in Wireless, San Fransisco chapter held at the Zendesk Office, 1019 Market Street San Francisco.
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In November 4th 2015, The Women in Wireless SF chapter event brought four executive level women in a panel discussion around unconscious bias, emotional intelligence and strategies for females in a male dominated industry.
The panelists included Anne Frisbie, SVP & GM, Global Alliances at InMobi, Maria Dykstra, Managing Director at TreDigital, Maureen Little, SVP of Business and Corporate Development at Turn Inc., Michelle Carranza, Head of Global Advertising & Online Demand Gen at Zendesk. The panel was moderated by Kelly Spencer, Co-Head SF Chapter Women in Wireless
This panel discussion is within the ‘Inspire’ event series featuring inspirational content from women in mobile and digital. Delegates at the event were empowered with strategies to leverage own career growth, as well as networking with others in the space that support the Women in Wireless mission.
The Women in Wireless has 12,000+ members, 60+ volunteers, and is 10 Chapters strong, and their mission is to connect, inspire, and empower female leaders in the mobile and digital space through leadership development, mentoring, inspirational series of panels and webinars, job boards, philanthropic support for relevant charities and networking events. Their proximity to Silicon Valley gives a unique access to top female tech leaders in the space.
CBSegroup located at Silicon Valley, the technology capital of the world, with an objective to support the transfer of technology and knowledge to large and enterprise-wide organizations in emerging markets is glad to participate at such empowerment events to increase capacity of technology in a spheres of the economy.
Social media is a growing trend and important platform that complements online services that include blogging, wikis, vlogging, online marketing, e-consulting, online shops and other end to end services.
Social web demographics state strongly just how important the platform is to day to day well being of business entities and especially brands, it is no longer is it just used by the young. It is global and embedded in every corner of the web. Content is king.
As the statistics suggest according to jeffbullas.com, 72% of all internet users are now active on social media, 18-29 year olds have an 89% usage, The 30-49 bracket sits at 72% and 71% of users access social media from a mobile device. Therefore clearly the paradigm of social media only being used by the younger generation should be put to rest now.
Business and brand owners or entrepreneur need to understand that you know that content is the driving force behind both online and offline businesses and thus there is need for a strong content marketing strategy to get noticed online and to increase brand awareness, drive traffic, and generate leads online
The CBS International encourages the fast adoption and adaptation of these social media services and will continue to participate and offer knowledge and strategies to clients on online business experience in the 21 century.