CBS International delegates attended the Social Media Summit 2015 convened on January 27 2015, this is the second such summit that has been attended by the staff who are building the network and participating in sharing knowledge of services that can be experienced and taken advantage of online by both end users and business people seeking to provide online based services.
Social media is a growing trend and important platform that complements online services that include blogging, wikis, vlogging, online marketing, e-consulting, online shops and other end to end services.
Social web demographics state strongly just how important the platform is to day to day well being of business entities and especially brands, it is no longer is it just used by the young. It is global and embedded in every corner of the web. Content is king.
As the statistics suggest according to jeffbullas.com, 72% of all internet users are now active on social media, 18-29 year olds have an 89% usage, The 30-49 bracket sits at 72% and 71% of users access social media from a mobile device. Therefore clearly the paradigm of social media only being used by the younger generation should be put to rest now.
Business and brand owners or entrepreneur need to understand that you know that content is the driving force behind both online and offline businesses and thus there is need for a strong content marketing strategy to get noticed online and to increase brand awareness, drive traffic, and generate leads online
The CBS International encourages the fast adoption and adaptation of these social media services and will continue to participate and offer knowledge and strategies to clients on online business experience in the 21 century.