Posts Tagged / San Francisco

Bekele Speaks on Business Ethics: “The Market has no Morality”, at the SF ISACA Chapter 2019 Fall Conference

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Our Founder and CEO spoke at the 2019 SF ISACA Fall conference which continues to be the premier education event for information technology audit, security, governance, risk and compliance professionals.
The Industry conference held at the Hotel Nikko, 222 Mason Street San Francisco, CA 94102 featured five tracks packed with top flight speakers and cutting edge topics.
Bekele thanked the organizers for inviting her to speak, saying she was elated to be part of this program. “I used to be part of ISACA fraternity years ago when I was active in my Corporate career and also proudly served on the ISACA SF chapter Board”.
“Most business people and Corporate Executives observation is that businesses exist to make money, therefore goes unchallenged. The market system relies on a particular motive for action — Keynes called it “love of money” — which tends to undermine traditional moral teaching, – Sophia Bekele
Speaking at the session: Business Ethics, “The Market has no Morality”, Bekele stressed that the anchor point of ethics is simple, it is between what is right and wrong.
Reconciling or understanding the views of the two sides who believe wealth is created by individuals and the free market, or by the government becomes relevant, as an entire social structure and justice system is based on it, she expressed.
“Here we heard of one case involving a challenge of an individual vs. a Government and another involving a Corporation, set in two different geographic locations – US and Africa, hence the misconducts found nearly mirror each other. To my surprise, the SHE -factor was also very prevalent in both cases.”
Bekele discussed a wide array of benefits in running an ethos-based business and the ethical and moral standards of managing businesses.
In the current state where apart from the widely known improprieties of the past two decades, such as the major US accounting scandals in varying industry groups, also high profile post accounting ethics scandals and other political scandals that heavily exposed the misconducts of CEOs and Executives – similar scandals continue to dominate headline news today resulting in a series of fraud investigations, corruption, misuse of personal data, including cybercrime, which have become the latest of modern scandals.
Bekele reminded the audience that ethical behavior/ ethical conduct of corporations can bring significant benefits to a business. She spoke of her experience consulting in Corporate Governance space, in response to the US corruption scandals that started a new legislation such as Sarbanes Oxley (SOX) Act and how companies were faced with an overwhelming compliance and regulatory requirements as well as financial burdens not to make the mistakes made by those that got caught with ethical scandals. Most Corporate managers and BOD needed to turn to a strict code of ethicsand learned the hard way that ethics needed to be sewn in the fabrics of the organization.
Bekele also used her own examples, drawing her experience from two major high profile and precedence setting cases, in her start up companies, which were focused on technology transfer to emerging economies. “Comparing these two projects”, she highlighted, “here we heard of a case of challenges involving an individual vs a Government and a case of individual vs a Corporation, set in two different geographic locations – US and Africa, hence the misconducts found nearly mirror each other. To my surprise the SHE -factor was also very prevalent in both cases. My challenges here were of “principled” positions of ethics, equity transparency and morality. Trust in broken in the system and those who participate in it, which take us back to the misconduct of the human behavior”.
The common denominator of all these high profile scandals are usually characterized by an “inside job”, she stressed. There is a famous saying, “They stole without hiding because their father is chief of police”.
The lessons learned for me is that of reconciling the two views: the “ethically trained vs. the ordinary person” is the most challenging with the individuals and/or corporations, she told the august audience of governance professionals, “we are the privileged few”. In such cases, while the precedential value exposes the procedural deficiencies for corrective actions in the system, concurrently, the use of public commentaries and media coverage despite sometimes its sensationalism, becomes instrumental in educating the public and exposing the issues.
Quoting Edmund Burke, she said “The only thing necessary for the triumph of evil is for good men to do nothing.
Finally, the fact that the Market system is more efficient at creating wealth and satisfying wants has been proven, Bekele said, however the morality and immorality of the Markets are driven by financial profit motives of “individuals” working within the Market System itself. Therefore, leaving the Market to arbitrate itself without checks and balances becomes dangerous.
Some of the key takeaways to the audience included that prevention is superior to inspection, the time to avoid the results of unethical behavior is before it occurs, not after, that organizational leaders must be aware of the consequences of certain decisions, and that Conscious consumers are changing businesses, henceCorporations must evolve or lose ground to new, ethos-bases entrepreneurial models. Regulation can fix some of the problem, but personal responsibility and accountability —including, being conscious of what you invest in and buy. Also, understand what that difference is between legal and ethical. Lawyers find you a legal loophole and not fix ethics gone bad at the headlines.
Overall, “Ethics and Morality should remain as building blocks for successful Business” –Sophia Bekele.
Bekele is an International policy and governance expert.She is a Certified Information Systems Auditor (CISA), Certified Control Specialist (CCS), and certified in the Governance of Enterprise IT (CGEIT), certifications issued to professionals in the field of IS Audit, Security & Enterprise IT governance principles and practices.



CBSegroup attended the ‘Female Powerhouse Panel’ forum by Women in Wireless, San Fransisco

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San Francisco, December 2015: CBSegroup attended the ‘Female Powerhouse Panel’ forum facilitated by Women in Wireless, San Fransisco chapter held at the Zendesk Office, 1019 Market Street San Francisco.

Women in Wireless - San Francisco In November 4th 2015, The Women in Wireless SF chapter event brought four executive level women in a panel discussion around unconscious bias, emotional intelligence and strategies for females in a male dominated industry.

The panelists included Anne Frisbie, SVP & GM, Global Alliances at InMobi, Maria Dykstra, Managing Director at TreDigital, Maureen Little, SVP of Business and Corporate Development at Turn Inc., Michelle Carranza, Head of Global Advertising & Online Demand Gen at Zendesk. The panel was moderated by Kelly Spencer, Co-Head SF Chapter Women in Wireless

This panel discussion is within the ‘Inspire’ event series featuring inspirational content from women in mobile and digital. Delegates at the event were empowered with strategies to leverage own career growth, as well as networking with others in the space that support the Women in Wireless mission.

The Women in Wireless has 12,000+ members, 60+ volunteers, and is 10 Chapters strong, and their mission is to connect, inspire, and empower female leaders in the mobile and digital space through leadership development, mentoring, inspirational series of panels and webinars, job boards, philanthropic support for relevant charities and networking events. Their proximity to Silicon Valley gives a unique access to top female tech leaders in the space.

CBSegroup located at Silicon Valley, the  technology capital of the world, with an objective to support the transfer of technology and knowledge  to large and enterprise-wide organizations in emerging markets is glad to participate at such empowerment events to increase capacity of technology in a spheres of the economy.